May 11, 2019
Fox Sports is launching Fox Bet, and has become the first major American sports network to make a move into gambling. The purchase of a 5% stake in The Stars Group – the parent company of PokerStars – will allow Fox Sports to acquire half of the group’s US business after a decade.
It marks the first time a major US broadcaster has moved directly into gambling, with the restrictive regulations previously hindering any potential tie-ups. Now the broadcaster looks to be buying into gambling and will likely use its network and sports content to cross-promote gambling across its properties.
Eric Shanks, chief executive and executive producer of Fox Sports, said: “Digital sports wagering…